Male 3.0: the new weaker sex

So much for being great seducers. In the era of social networking, the image of the confident aggressive Latin male is in dire straits according to data presented at the 41st National Congress of the Italian Andrology Association (Sia), which took place in Milano Marittima May 25-27, 2017. The cyber-male is increasingly self-obsessed, lost in virtual relationships, shy and incapable of taking the first step with women. Even more worrying was the level of misinformation on sexual issues, and the reluctance to consult a doctor on issues such as erectile dysfunction or premature ejaculation. Researchers had asked 50 Italian men and women aged between 19 and 60 ten questions about perceptions of male behaviour in an emotional context: 73% of respondents said that the male image has changed in recent decades – and for the worse. Nearly seven out of ten women also noted that the male no longer takes the initiative, is shy, too focussed on himself, and prefers virtual relationships established and developed on the web to offline ones. Men are not particularly knowledgeable on sexual health topics either. They cannot get over their reticence and embarrassment in talking with their partner and doctors, reason why, experts say, it is fundamental that andrologists know how to support and understand male needs, to help them evolve their identities throughout their life.

PP-SH-UK-0016 | Date of preparation: Feb 2018